The Legacy of Variety: A Century of Entertainment Industry Intelligence
For over 120 years, Variety has served as the definitive voice of the entertainment industry. From its humble beginnings in New York City to its current status as a global media powerhouse, the publication has shaped how we understand film, television, and the business of show business. Known for its unique industry shorthand and authoritative reporting, Variety remains an essential resource for professionals and enthusiasts alike.
Key Facts
- Founded: December 16, 1905, by Sime Silverman.
- Headquarters: Los Angeles, California, USA.
- Parent Company: Penske Media Corporation.
- Frequency: Weekly publication.
- Paid Circulation: 85,300.
- Core Focus: Trade news and entertainment analysis.
A Rich History of Evolution
Variety's journey began in New York City in 1905. Over the decades, the publication expanded its reach and format to meet the changing needs of the industry. In 1933, it launched Daily Variety in Los Angeles, and later established a presence in New York City in 1998.
The publication has undergone significant structural changes, most notably its acquisition by Penske Media Corporation. Today, Variety operates as part of a larger media ecosystem that includes related publications such as Deadline Hollywood and TVLine.
The Tradition of "Slanguage" and Signatures
One of the most distinctive aspects of Variety is its historical use of signatures—short, stylized codes used by film critics to identify themselves in reviews. These "dog-tags" became a hallmark of the publication's identity. Notable critics throughout the years have included Abel Green, who served as editor from 1931 to 1973, and Vincent Canby, who reviewed for the publication from 1951 to 1957 before becoming a chief film critic for The New York Times.
Expanding Global and Digital Horizons
As the entertainment landscape shifted from stage and film to digital and global platforms, Variety evolved accordingly. The brand has expanded its footprint through international editions, including Variety Australia and Variety India.
Beyond traditional journalism, the brand has diversified into specialized content and services, such as:
- Variety Studio: Featuring high-profile interview series like Actors on Actors.
- Variety Insight: Providing data and research for the industry.
- Variety Hitmakers Awards: Recognizing popular musical talent.
- Content Studios: Engaging in branded production.
Data and Archives
Variety's commitment to preserving industry history is evident in its extensive archives. In 1990, the publication released a 15-volume set of television reviews spanning from 1923 to 1988, supplemented by additional volumes covering the early 1990s. This dedication to documentation ensures that the evolution of media is preserved for future generations.
Publication Overview
| Category | Details |
|---|---|
| Editor-in-Chief | Ramin Setoodeh (co-editor), Cynthia Littleton (co-editor) |
| Leadership | Michelle Sobrino-Stearns (CEO), Dea Lawrence (COO/CMO) |
| Language | English |
| ISSN | 0042-2738 |
| Website | variety.com |
Frequently Asked Questions
Who founded Variety?
Variety was founded by Sime Silverman, with the first issue appearing on December 16, 1905.
What is the current parent company of Variety?
Variety is owned and operated by Penske Media Corporation.
Does Variety publish daily content?
While the main publication is a weekly trade magazine, the company has a history of daily editions, including Daily Variety.
What are Variety's "signatures"?
Signatures are short, stylized codes used by critics to identify themselves in reviews, a long-standing tradition in the publication's history.
Where is Variety based?
The publication is based in Los Angeles, California.