Smithsonian Magazine: A Legacy of Science, History, and Innovation
For over five decades, Smithsonian has served as a premier window into the natural world, human history, and the cutting edge of innovation. Published by the Smithsonian Institution and based in Washington, D.C., the magazine blends rigorous research with engaging storytelling to stimulate curiosity across a diverse range of subjects, including science, arts, and popular culture.
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Key Facts
- Founded: April 1970
- Publisher: Smithsonian Institution
- Headquarters: Washington, D.C., United States
- Circulation: 971,400 (as of 2024)
- Frequency: Monthly
- Core Focus: History, science, arts, and nature
The Evolution of a Publication
The origins of the magazine date back to a collaboration between S. Dillon Ripley, then-Secretary of the Smithsonian, and Edward K. Thompson, the retired editor of Life magazine. Ripley envisioned a publication that would explore the vast interests of the Smithsonian Institution, and Thompson was tasked with bringing that vision to life.
Thompson established an editorial philosophy centered on stimulating curiosity. He believed history should be presented through the lens of contemporary relevance, art should be showcased via high-quality reproductions, and science and technology should be covered to anticipate future developments. By recruiting top-tier writers and photographers, Thompson aimed to mirror the high production standards of Life.
Growth and Leadership
The magazine experienced rapid growth shortly after its launch. It turned its first profit in 1973, and by 1974, circulation had nearly quadrupled to 635,000. By 1975, it reached a milestone of one million subscribers, marking one of the most successful magazine launches of the era.
Over the decades, the publication has been guided by several influential editors. Don Moser took over in 1980, followed by Carey Winfrey, under whose leadership circulation eventually exceeded two million by 2001. Michael Caruso served as editor-in-chief from 2011 to 2019, with Debra Rosenberg and Terence Monmaney serving as editors in the years following.
Beyond the Page: Awards and Events
Smithsonian has extended its influence beyond print through high-profile events and awards that celebrate human achievement and accessibility to culture.
Smithsonian American Ingenuity Awards
From 2012 to 2019, the magazine sponsored the American Ingenuity Awards, recognizing groundbreaking innovation in technology, science, and the arts. The award itself was created by artist Jeff Koons. Notable winners included Elon Musk, Jeff Bezos, Lin-Manuel Miranda, and Bryan Stevenson. The event also featured prestigious presenters such as Stephen Hawking, Bill Nye, and Stephen Colbert.
Museum Day
To promote cultural accessibility, the magazine arranged Museum Day (also known as Smithsonian Day). This initiative encouraged museums across all 50 U.S. states to offer limited free admission. At its peak in 2018, over 1,400 museums participated, providing free entry for one ticket holder and a guest. However, the event was cancelled in 2023 and 2024, and as of 2025, the dedicated landing page redirects to the museum's home page.
Contributors and Reach
The magazine's reputation for quality is built upon a roster of distinguished contributors. Notable writers and thinkers who have contributed to the publication include David McCullough, Jon Krakauer, Jill Lepore, Paul Theroux, and Susan Orlean.
| Feature | Details |
|---|---|
| First Issue | April 1970 |
| Language | English |
| ISSN | 0037-7333 |
| OCLC | 1359769 |
| Website | smithsonianmag.com |
Frequently Asked Questions
When was Smithsonian magazine first published?
The first issue of Smithsonian was published in April 1970.
Who founded the magazine's editorial direction?
The editorial philosophy was developed by Edward K. Thompson, the former editor of Life magazine, at the request of S. Dillon Ripley.
What were the American Ingenuity Awards?
These were awards sponsored by the magazine from 2012 to 2019 to recognize innovation in the arts, sciences, and technology.
What was the purpose of Museum Day?
Museum Day was an event where participating museums in all 50 U.S. states offered limited free admission to encourage public engagement with cultural institutions.
Is Museum Day still active?
No, the event was cancelled in 2023 and 2024, and the official landing page now redirects to the home page as of 2025.