Exploring the University of South Dakota: A Legacy of Research and Excellence
Located in the scenic bluffs near the Missouri River, the University of South Dakota (USD) stands as the flagship institution of its state. As the oldest public university in South Dakota, USD has evolved from its 19th-century roots into a premier public research university. With a mission centered on the motto Veritas (Truth), the university provides a robust academic environment for thousands of students seeking to make their mark on the world.
Whether you are drawn to its prestigious medical and law programs, its world-class music collections, or its competitive Division I athletics, USD offers a comprehensive collegiate experience. This article explores the history, campus life, and academic distinction that define this historic institution.

Key Facts
- Established: 1862 (164 years ago)
- Location: Vermillion, South Dakota
- Motto: Veritas ("Truth")
- Classification: R2: Doctoral Universities – High research activity
- Student Population: 10,405 total students
- Endowment: $338.6 million (2025)
- Athletic Nickname: Coyotes
A Rich Historical Foundation
The story of USD began in 1862 when the Dakota Territorial Legislature authorized its establishment. Although the authorization was initially unfunded, the institution eventually took shape through the efforts of the citizens of Clay County, who formed the privately incorporated University of Dakota. Ephraim Epstein served as the first president, leading classes in loaned spaces in downtown Vermillion.
By 1883, the university had moved into its iconic Old Main building. As the Dakota Territory divided and South Dakota became the 40th state in 1889, the institution's name was updated to the University of South Dakota in 1891. Over the decades, the university expanded its academic reach, establishing the School of Law in 1901, the School of Medicine in 1907, and the School of Business in 1927.
Academic Excellence and Research
USD is recognized for its high research activity, classified as an R2: Doctoral University. It holds the distinction of being home to South Dakota's only medical school and law school, making it a vital hub for professional training in the region. The university's academic structure includes seven distinct colleges:
- College of Arts and Sciences
- Beacom School of Business
- School of Education
- College of Fine Arts
- School of Health Sciences
- School of Law
- School of Medicine
The academic prestige of USD is reflected in its alumni, which include 12 Rhodes Scholars, 17 Truman Scholars, and Nobel Laureate Ernest Lawrence, the inventor of the cyclotron.

Campus Life and Facilities
The main campus spans 274 acres in Vermillion, characterized by a blend of historic architecture and modern research facilities. Old Main remains a central symbol of the university, housing the University Honors Program and the Oscar Howe Gallery. In 2024, the historic South Dakota Union was fully modernized to support advanced neuroscience and behavioral research labs for the Department of Psychology.
Media and the Arts
USD is a center for both communication and culture. The Al Neuharth Media Center serves as the headquarters for various media organizations, including the campus newspaper, The Volante, and the radio station, Coyote Radio. The Volante is particularly notable, having earned the prestigious Pacemaker Award—often referred to as the Pulitzer Prize of college journalism.
For lovers of music, the National Music Museum on campus houses a world-renowned collection of over 15,000 instruments from diverse cultures and eras. Following a major renovation completed in 2023, the museum continues to be recognized as a landmark of American music.
Health and Athletics
Student wellness and physical activity are supported by high-end facilities. The $15 million wellness center features a climbing wall, multiple courts, and a walking track, with a significant Natatorium expansion completed in 2025. For competitive athletics, the Sanford Coyote Sports Center provides a state-of-the-art arena for basketball and volleyball teams.

The USD Coyotes compete in NCAA Division I. While most teams participate in the Summit League, the football team competes in the Missouri Valley Football Conference (MVFC). The university's athletic spirit is captured by its mascot, Charlie Coyote.

University Overview Summary
| Category | Details |
|---|---|
| Type | Public research university |
| Governing Body | South Dakota Board of Regents |
| Accreditation | HLC (Higher Learning Commission) |
| Total Students | 10,405 (7,515 Undergraduates; 2,352 Postgraduates) |
| Faculty Count | 453 |
| Colors | Coyote Red and White |
Frequently Asked Questions
What are the different campuses operated by USD?
The primary campus is located in Vermillion. The university also operates a non-residential satellite campus, USD – Sioux Falls, which focuses on healthcare, business, and education programs.
Does USD have specialized professional schools?
Yes, the University of South Dakota is unique in the state for housing both the only medical school and the only law school in South Dakota.
What is the significance of the Al Neuharth Media Center?
Named after the founder of USA Today and a 1950 USD graduate, this center houses the university's news and media organizations, including the Department of Contemporary Media and Journalism and the campus newspaper, The Volante.
How does USD rank nationally?
USD has received various rankings, including 273 by U.S. News & World Report and 493 by Forbes.
What is "Dakota Days"?
Dakota Days is the university's long-standing homecoming tradition, which has been celebrated annually since 1914.