Inside TheWrap: Covering the Business of Entertainment and Media
In the fast-paced world of Hollywood, understanding the intersection of creativity and commerce is essential. TheWrap has established itself as a premier American online news organization dedicated to covering the business side of entertainment and media. From the latest shifts in streaming services to the inner workings of film and television production, the outlet provides in-depth reporting and analysis for industry professionals and enthusiasts alike.
Based in West Los Angeles, California, TheWrap focuses on delivering original reporting and editorial coverage that goes beyond the headlines. By examining the economic and strategic drivers behind the entertainment industry, the organization offers a unique perspective on how Hollywood operates in a digital age.
Key Facts
- Founded: January 26, 2009
- Founder: Journalist Sharon Waxman
- Headquarters: West Los Angeles, California, U.S.
- Core Focus: Business of entertainment, media, film, television, and streaming.
- Publisher: TheWrap News Inc.
The History and Evolution of TheWrap
TheWrap was launched in January 2009 by Sharon Waxman, a seasoned journalist who previously served as a Hollywood correspondent for The New York Times and The Washington Post. Her vision was to create a platform that offered rigorous business coverage of the entertainment sector, blending breaking news with expert opinion and deep-dive analysis.
Expanding Editorial Operations
As the digital media landscape evolved, so did TheWrap's newsroom. In November 2015, the organization underwent a significant expansion to bolster its digital and editorial capabilities. Key appointments during this period included:
- Tim Molloy: Rejoined as Deputy Managing Editor to assist Thom Geier in leading editorial operations.
- Andrew Curry: Named Director of Audience Development to manage social media strategy and audience engagement.
- Joan Solsman: Hired as Business and Technology Editor to lead coverage of digital media.
Strengthening Film and Television Coverage
To further refine its specialized reporting, TheWrap made strategic hires in early 2023 to lead its core entertainment beats. Kristen Lopez joined as Film Editor, bringing extensive experience from outlets like IndieWire and Variety. Jose Alejandro Bastidas was appointed TV Editor, following his work at the San Francisco Chronicle. These hires complemented the promotions of Adam Chitwood and Jethro Nededog to Co-Executive Editors.
Recent Leadership Developments
In February 2025, TheWrap announced a major expansion of its leadership team to enhance its business, media, and video strategies. This wave of high-level appointments included:
- Tom Lowry: Senior Vice President of Editorial Strategy, focusing on business/tech coverage and subscription products.
- Jennifer Laski: Director of Photography and Video.
- Graham Starr: Business Editor, overseeing business and PRO coverage.
- Brian Lowry: Media Editor, focusing on the intersection of media and politics.
Additionally, Drew Taylor and Umberto Gonzalez were promoted to senior roles within the film team, ensuring robust coverage of the cinematic landscape.
Awards and Industry Recognition
TheWrap's commitment to journalistic excellence has been recognized by several prestigious organizations. The outlet has consistently earned accolades for its digital presence and specialized reporting.
National Arts and Entertainment Journalism Awards
The Los Angeles Press Club has recognized TheWrap across various categories, including:
- Best Entertainment Website: Winner in 2018 (Internet-only category) and 2nd place in 2016.
- Feature Photography: 1st place in 2016.
- Individual Blogging: Sharon Waxman won 1st place in 2016 for her WaxWord blog.
SoCal Journalism Awards
The organization has also been a frequent honoree at the Southern California Journalism Awards, winning Best Online News Site in both 2009 and 2012, and receiving 14 nominations in 2019.
| Year | Awarding Body | Category | Result |
|---|---|---|---|
| 2009 | SoCal Journalism Awards | Best Online News Site | Winner |
| 2012 | SoCal Journalism Awards | Best Online News Site | Winner |
| 2016 | National Arts & Entertainment Journalism Awards | Feature Photography | 1st Place |
| 2016 | National Arts & Entertainment Journalism Awards | Best Entertainment Website | 2nd Place |
| 2018 | National Arts & Entertainment Journalism Awards | Best Entertainment Website (Internet-only) | Winner |
| 2019 | National Arts & Entertainment Journalism Awards | Best Website | Nominee |
Frequently Asked Questions
What is the primary focus of TheWrap?
TheWrap is an online news organization that specializes in the business aspects of the entertainment and media industries, including film, television, and streaming media.
Who founded TheWrap?
TheWrap was founded by journalist Sharon Waxman, who has previously worked for The New York Times and The Washington Post.
Where is TheWrap located?
The organization is based in West Los Angeles, California, in the United States.
When was TheWrap established?
TheWrap was founded and released its first issue on January 26, 2009.
Does TheWrap cover more than just Hollywood movies?
Yes, while it has a strong focus on Hollywood film, its coverage extends to television, streaming media, digital technology, and the broader business of media and politics.