Strategy Aghmashenebeli: The Political Evolution of New Georgia
The landscape of Georgian politics is often defined by shifting alliances and the emergence of splinter parties. One of the most notable trajectories in recent years is that of Strategy Aghmashenebeli, a party born from internal conflict within the United National Movement (UNM) and led by Giorgi Vashadze. From its inception as New Georgia to its current role in broad opposition coalitions, the party has navigated a volatile electoral environment marked by protests and contested results.
The Origins of New Georgia
The party's roots trace back to May 5, 2016, when Giorgi Vashadze departed from the United National Movement. Vashadze cited a "closed system of governance" and a lack of innovation as his primary reasons for leaving. Conversely, the UNM attributed his exit to his failure to secure a top-ten position on the party's electoral list for the 2016 parliamentary elections. Following this split, New Georgia was officially registered as a political party on July 8, 2016.

Early Electoral Struggles and Coalitions
In August 2016, New Georgia attempted to build a broad front, forming an electoral bloc with the New Rights Party and the New Political Centre – Girchi. This coalition later expanded to include Paata Burchuladze's State for the People. However, the alliance was unstable, plagued by internal infighting and accusations of pressure from the State Security Service.
The coalition suffered a major blow just ten days before the election when NPC – Girchi withdrew, alleging "blackmailing." Ultimately, the bloc failed to enter parliament, securing only 3.45% of the vote, falling short of the 5% threshold. Subsequent efforts in 2017 saw New Georgia earn 1.23% in local elections and 1.95% in the Tbilisi mayoral race, where Vashadze finished sixth.
The Strength is in Unity Era
Seeking a more powerful platform, New Georgia joined the UNM-led 10-party coalition known as Strength is in Unity for the 2018 presidential election. The coalition nominated Grigol Vashadze as its candidate.

The election was closely contested. Grigol Vashadze secured 37.74% of the vote in the first round, nearly defeating the Georgian Dream-backed candidate, Salome Zourabichvili, who received 40.48%. The second round was marked by controversy when billionaire Bidzina Ivanishvili announced a scheme to write off the debts of 600,000 Georgians through his charity. Critics described this as an "unprecedented case of vote-bribing," which ultimately bolstered Zourabichvili's victory.
Gavrilov's Night and Civil Unrest
The party played a significant role in the 2019 protests triggered by "Gavrilov's Night." This event occurred when Sergei Gavrilov, a Russian lawmaker, delivered a speech in the Georgian parliament while sitting in the Speaker's chair. The resulting protests were violently dispersed by the Interior Ministry, leading to months of demonstrations demanding snap elections and electoral reforms.

Transition to Strategy Aghmashenebeli
On July 15, 2020, New Georgia split from Strength is in Unity after the coalition rejected Giorgi Vashadze's candidacy for Prime Minister. In response, New Georgia partnered with Tako Charkviani's Law and Justice party to form a new bloc: Strategy Aghmashenebeli. The party officially adopted this name and, benefiting from a temporary 1% electoral threshold, won four seats in the 2020 parliamentary election.

Following allegations of voter fraud, Strategy Aghmashenebeli initially boycotted the parliament. However, after negotiations facilitated by European Council President Charles Michel, the party signed an agreement on April 19, 2021, and entered the legislature to resolve the political crisis.
Recent Alliances and Activism
In 2021, the party formed the Third Force coalition with the Free Democrats and the Republican Party of Georgia, though it saw limited success in local and mayoral elections. Since then, Strategy Aghmashenebeli has remained active in street politics, supporting protests in 2022 against PM Irakli Garibashvili and organizing rallies in 2023 and 2024 in support of Ukraine and against "Russian laws."
By July 20, 2023, the party rejoined the UNM-led coalition, eventually known as Unity – National Movement. As part of this alliance, Strategy Aghmashenebeli signed the Georgian Charter, a document initiated by President Zourabichvili outlining goals for a future government.

Key Facts
- Founder: Giorgi Vashadze, former UNM member.
- Name Change: Transitioned from New Georgia to Strategy Aghmashenebeli in 2020.
- 2018 Presidential Run: Grigol Vashadze won 37.74% of the first-round vote.
- Parliamentary Presence: Won 4 seats in the 2020 election under a 1% threshold.
- Current Status: Member of the Unity – National Movement coalition.
| Election Year | Entity/Coalition | Result/Vote Share | Outcome |
|---|---|---|---|
| 2016 Parliamentary | New Georgia Bloc | 3.45% | Failed to enter parliament |
| 2017 Local/Mayoral | New Georgia | 1.23% (Local) / 1.95% (Mayoral) | 1 local councillor elected |
| 2018 Presidential | Strength is in Unity | 37.74% (1st Round) | Lost in 2nd Round |
| 2020 Parliamentary | Strategy Aghmashenebeli | 5th Place | 4 seats won |
| 2021 Local/Mayoral | Third Force | 1.34% (Local) / 0.59% (Mayoral) | Limited success |
Frequently Asked Questions
Why did Giorgi Vashadze leave the United National Movement?
Vashadze left the UNM in May 2016, citing a "closed system of governance" and a lack of innovation within the party. The UNM, however, claimed he left because he failed to secure a top-ten spot on the electoral list.
What was the significance of Gavrilov's Night?
Gavrilov's Night refers to the 2019 protests sparked by Russian lawmaker Sergei Gavrilov speaking from the Georgian Parliament Speaker's chair. This led to violent clashes and long-term demands for electoral reform and government resignations.
How did Strategy Aghmashenebeli enter parliament in 2020?
The party entered parliament by forming a bloc with Law and Justice and benefiting from a temporary 1% electoral threshold, which allowed them to secure four seats.
What is the Georgian Charter?
The Georgian Charter is a document initiated by President Zourabichvili that outlines specific goals for a future government; Strategy Aghmashenebeli is one of the signatories as part of the Unity – National Movement coalition.
What was the controversy surrounding the 2018 presidential election?
The election was marred by allegations of "vote-bribing" after Bidzina Ivanishvili's charity offered to write off the debts of 600,000 citizens, which was seen as a move to secure victory for Salome Zourabichvili.