Standard Magazine: The Evolution of a French Creative Publication
In the early 2000s, the French media landscape faced a distinct gap. While there were numerous publications, there was a noticeable shortage of press that could simultaneously cater to a public interested in both high culture and cutting-edge fashion. This void led to the creation of Standard, a magazine designed to bridge the gap between intellectual heritage and modern aesthetic appeal.
A Fusion of Influence
Standard distinguished itself by blending two distinct publishing traditions. It drew upon the cultural heritage of the French independent press—referencing the influence of titles like Actuel and Technikart—while integrating the fresh design sensibilities and bold energy found in creative English publications such as i-D and Dazed.
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Target Audience and Identity
The publication was strategically crafted for a creative, urban readership. Its target demographic spanned a wide age range, specifically focusing on individuals between 16 and 45 years old who identified with city life and artistic expression.
The French edition was published by the company Faites le zéro. To emphasize its inclusive approach to style and gender, the magazine adopted the provocative tagline "Le premier féminin unisexe", which translates to "The first unisex women magazine." This positioning highlighted the publication's intent to challenge traditional gender norms within the fashion industry.
Key Facts
- Publisher: Faites le zéro.
- Circulation Period: 2002 to 2014.
- Target Audience: Urban creatives aged 16–45.
- Core Philosophy: A blend of French independent press heritage and English creative design.
- Defining Tagline: "Le premier féminin unisexe" (The first unisex women magazine).
Publication Summary
| Attribute | Details |
|---|---|
| Active Years | 2002–2014 |
| Publishing House | Faites le zéro |
| Primary Market | France |
| Influences | Actuel, Technikart, i-D, Dazed |
Frequently Asked Questions
What was the primary goal of creating Standard magazine?
The magazine was created to fill a shortage in the French press for a publication that supported a public interested in both culture and fashion.
Which publications influenced the design and style of Standard?
Standard combined the cultural heritage of French independent titles like Actuel and Technikart with the design freshness of English titles such as i-D and Dazed.
Who was the intended readership for the magazine?
It was aimed at a creative, urban audience between the ages of 16 and 45.
What did the tagline "Le premier féminin unisexe" mean?
The tagline translates to "The first unisex women magazine," reflecting the publication's unique approach to gender and fashion.
How long was the French edition of Standard in circulation?
The French edition was published by Faites le zéro and remained in circulation from 2002 until 2014.