Pelangi by Astro: The History of the Indonesian Language Channel in Malaysia
For a period of nearly a decade, Pelangi by Astro served as a dedicated window into Indonesian entertainment for viewers in Malaysia. Launched as a 24-hour channel, it specialized in bringing the vibrant world of Indonesian cinema and television dramas to a wider regional audience.
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Channel Overview and Programming
Pelangi was designed specifically for Indonesian language content, broadcasting a curated selection of films and dramas. To ensure accessibility for the local Malaysian audience, most of the programming featured Malay subtitles.
The channel's content strategy was unique in its exclusivity. Pelangi was a strategic collaboration between Astro, Malaysia's leading satellite television provider, and NET., a prominent broadcaster from Indonesia. Because of this partnership, 100% of the channel's content consisted of programs produced by NET.
Availability and Technical Specifications
The channel was not available to all Astro subscribers; instead, it was bundled specifically within the Indo Pek package. In terms of technical delivery, the channel utilized a 4:3 picture format, consistent with Standard Definition Television (SDTV).
Key Facts
- Launch Date: 11 July 2011
- Closure Date: 1 June 2020
- Ownership: Owned by Astro
- Founders: Ananda Krishnan, James Riady, and Djenar Maesa Ayu
- Content Source: 100% provided by NET. (Indonesia)
- Headquarters: Kuala Lumpur, Malaysia
Operational Summary
| Feature | Details |
|---|---|
| Former Name | Astro Aruna |
| Broadcast Language | Indonesian |
| Programming Focus | Films and Dramas |
| Replacement Channel | Astro Rania |
| Picture Format | 4:3 (SDTV) |
The Transition to Astro Rania
After operating for nearly nine years, Pelangi ceased broadcasting in Malaysia on 1 June 2020. Following its closure, the space was replaced by Astro Rania, marking a shift in the provider's Indonesian-language content offering.
Frequently Asked Questions
What was Pelangi by Astro?
Pelangi was a 24-hour Indonesian language television channel available in Malaysia via the Astro satellite service, focusing on Indonesian films and dramas.
Who founded the channel?
The channel was founded by Ananda Krishnan, James Riady, and Djenar Maesa Ayu.
Where did the channel get its content?
All of the channel's content (100%) was sourced from the Indonesian broadcaster NET. through a collaboration with Astro.
Was the content accessible to non-Indonesian speakers?
Yes, most of the programs broadcast on Pelangi included Malay subtitles to assist viewers in Malaysia.
What happened to Pelangi after June 2020?
The channel closed on 1 June 2020 and was subsequently replaced by Astro Rania.
Which Astro package included Pelangi?
Pelangi was available exclusively to subscribers of the Indo Pek package.