Media Prima Berhad: A Comprehensive Overview of Malaysia's Media Giant
Media Prima Berhad stands as a cornerstone of the Malaysian media landscape, operating as a massive public limited company that integrates television, radio, print, and digital advertising. Since its formal establishment in its current form, the company has evolved from a collection of individual media assets into a unified powerhouse that shapes national discourse and entertainment.
With a workforce of over 6,000 employees and a diverse portfolio of services, Media Prima provides a wide array of content ranging from news and current affairs to music and production services. The company is listed on the Malaysian stock exchange under the ticker MYX: 4502.
Former Media Prima headquarters at Sri Pentas in Bandar Utama, Petaling Jaya, Selangor. It has been vacated and closed since the end of February 2025 after the relocation phase of its staffs and properties from Sri Pentas to Balai Berita, Bangsar, Kuala Lumpur completed.
Key Facts
- Founded: 27 November 2000
- Headquarters: Balai Berita, Bangsar, Kuala Lumpur, Malaysia
- Industry: Mass media and entertainment
- Revenue: RM 8.81 billion
- Net Income: RM 95.7 million
- Major Subsidiaries: New Straits Times Press, REV Media Group, and Big Tree Outdoor
Corporate Profile and Ownership
Media Prima operates through several specialized divisions, including Media Prima Content & TV Networks, Media Prima Audio, and various advertising and digital arms. This structure allows the group to maintain a presence across multiple consumer touchpoints.
The company's institutional ownership is led by Aurora Mulia (31.9%), followed by JAG Capital Holdings (20.1%) and Morgan Stanley & Co. Int. (11.0%). This diverse ownership structure supports its large-scale operations in the mass media sector.
| Category | Details |
|---|---|
| ISIN | MYL4502OO000 |
| Total Employees | 6,187 (as of December 2023) |
| Core Services | TV, Radio, Print, Advertising, Music, Production |
| Key Leadership | Datuk (Dr) Syed Hussein bin Syed Junid (Chairman), Rafiq Razali (Group Managing Director) |
A History of Growth and Evolution
The roots of Media Prima extend back to 1974 with the founding of the New Straits Times Press. The company's trajectory changed significantly in 1984 with the launch of TV3, which was later acquired by Renong Berhad in 1985 and subsequently by Malaysian Resources Corporation Berhad in 1993.
2000–2009: Formation and Early Expansion
The modern era of the company began around 2000, originally operating as Profitune Berhad before being renamed. This decade was marked by aggressive expansion and the acquisition of various media assets. Notable milestones include:
- 2004: The relaunch of MetroVision as 8TV.
- 2005: The acquisition of ntv7 and Channel 9.
- 2006: The launch of Hot FM and the acquisition of Big Tree Outdoor.
- 2008: The founding of Primeworks Studios.
2009–Present: Digital Transformation and Modernization
In recent years, Media Prima has pivoted toward a digital-first strategy to remain competitive in an evolving media landscape. This includes the founding of Media Prima Digital in 2012 and the launch of CJ Wow Shop (later renamed Wow Shop) in 2016. The group has also focused on consolidating its audio presence, rebranding its radio networks as Ripple Media in 2018, and later as Media Prima Audio in 2021.
A significant recent operational shift occurred in early 2025, when the company completed its relocation from its long-time headquarters at Sri Pentas to Balai Berita in Bangsar, Kuala Lumpur.
Awards and Recognition
Media Prima's influence is reflected in its numerous industry accolades. The company has been recognized for excellence in various fields, including:
- Corporate Governance: MSWG-ASEAN Corporate Governance Awards (2021).
- Digital Excellence: Malaysian Digital Association Awards (2019) and Huawei Developers' Day (2022).
- Media & Marketing: The Spark Awards (2018) and Marketing Excellence Awards (2017).
- Sustainability: Sustainability and CSR Malaysia Awards (2023).
Frequently Asked Questions
What are the main services provided by Media Prima?
Media Prima provides a comprehensive suite of media services, including television broadcasting, radio networks, print media, advertising, music industry services, and professional production house capabilities.
Where is Media Prima's current headquarters located?
Following a relocation phase completed in February 2025, Media Prima is now headquartered at Balai Berita in Bangsar, Kuala Lumpur.
Which major media brands fall under Media Prima?
The group manages several prominent brands, including TV3, 8TV, ntv7, TV9, the New Straits Times Press, and various radio stations under Media Prima Audio.
How has Media Prima adapted to the digital age?
The company has transitioned toward a digital-first approach through the creation of Media Prima Digital, the development of the REV Media Group, and the launch of various digital commerce and content platforms.
Who leads the Media Prima Group?
The leadership team is headed by Group Chairman Datuk (Dr) Syed Hussein bin Syed Junid and Group Managing Director Rafiq Razali.