IndieBound: Supporting Independent Bookstores Through the American Booksellers Association

IndieBound: Supporting Independent Bookstores Through the American Booksellers Association

In an era of digital giants and massive retail chains, IndieBound serves as a vital marketing movement dedicated to the survival and growth of independent bookstores. Launched in 2008 by the American Booksellers Association (ABA), IndieBound promotes fiscal localism—the practice of keeping money within the local community to support small businesses and regional economic health.

Unlike traditional online retailers, IndieBound does not sell books directly to consumers. Instead, it acts as a bridge, directing readers to nearby independent shops that maintain their own e-commerce platforms. This model ensures that the financial benefits of a sale remain with the local bookseller.

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Key Facts

  • Founded: June 2008 by the American Booksellers Association.
  • Purpose: To encourage readers to shop at independent bookstores and promote fiscal localism.
  • Core Tool: The Indie Bookstore Finder, an interactive map for locating local shops.
  • Business Model: Directs customers to independent stores' own websites rather than selling books directly.
  • Predecessor: Replaced the earlier marketing program known as Book Sense.

Tools for Readers and Book Lovers

IndieBound provides several resources designed to help readers discover their next great read while supporting local businesses.

The Indie Bookstore Finder

The centerpiece of the platform is the Indie Bookstore Finder. This interactive map allows visitors to search for independent bookstores across the country, making it easy to transition from online browsing to in-person shopping.

Curated Reading Lists

To highlight the expertise of professional booksellers, IndieBound hosts several curated lists:

  • Indie Next List: A monthly selection of new releases nominated by booksellers nationwide.
  • Kids' Indie Next List: A bi-monthly list of children's titles nominated by booksellers.
  • Indie Bestseller Lists: Weekly rankings of the top-selling titles in independent stores, provided as XML feeds.
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Indie Bestseller Lists and Categories

The Indie Bestseller Lists offer a unique glimpse into what is actually selling in independent shops, often differing from mainstream corporate charts. These lists are published weekly across several formats:

  • Hardcover Fiction and Nonfiction
  • Trade Paperback Fiction and Nonfiction
  • Mass Market Paperback
  • Children's Interest, Illustrated, and Fiction Series

Additionally, category-specific lists focusing on particular genres are published on a less frequent basis.

The Indies Choice Book Awards

The Indies Choice Book Awards represent the pinnacle of professional bookseller recognition. Established in 1991, the awards have evolved through various names, including the American Bookseller Book of the Year Award and the Book Sense Book of the Year.

While the awards were paused following the 2020 retirement of BookExpo America (partly due to the pandemic), the ABA announced their return in January 2026. The updated awards are voted on by ABA member booksellers and owners.

Eligibility and Categories

To be eligible, a title must have appeared on the Indie Next List, Kids' Indie Next List, or the Indies Introduce list during the year. The awards now feature seven distinct categories:

  1. Adult Fiction
  2. Adult Nonfiction
  3. Children's Picture Books
  4. Middle Grade
  5. Young Adult
  6. Debut Adult
  7. Debut Children's
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Summary of IndieBound Services

Overview of IndieBound Programs and Features
Feature Frequency/Type Purpose
Indie Bookstore Finder Interactive Map Locate independent bookstores nationwide
Indie Next List Monthly Bookseller-nominated new releases
Kids' Indie Next List Every other month Bookseller-nominated children's releases
Indie Bestseller Lists Weekly Top-selling titles in independent stores
Indies Choice Book Awards Annual Bookseller-voted favorite titles of the year

Frequently Asked Questions

Does IndieBound sell books directly?

No, IndieBound does not sell books. It is a marketing movement that directs customers to the e-commerce sites of independent bookstores.

What is the Indie Bookstore Finder?

It is an interactive map hosted by IndieBound that helps users find independent bookstores located across the country.

How are the Indie Next Lists created?

The American Booksellers Association collects nominations for new releases from booksellers across the country and compiles them into the monthly and bi-monthly lists.

Who is eligible for the Indies Choice Book Awards?

Any title that appeared on the Indie Next List, Kids' Indie Next List, or Indies Introduce list during the eligible year can be nominated.

Who votes for the Indies Choice Book Awards?

The winners are determined by votes cast by ABA member booksellers and bookstore owners.