Esomar: Advancing Global Market Research and Data Analytics
Esomar serves as a pivotal hub for the global research community, producing essential information regarding market, opinion, and social research, as well as the evolving field of data analytics. By fostering collaboration and professional standards, the organization supports practitioners in navigating the complexities of data-driven decision-making.
Industry Events and Knowledge Sharing
A cornerstone of Esomar's activity is its annual multi-day congress, a premier gathering for industry professionals. While typically held in-person, the event transitioned to a virtual format known as the "Insights Festival" during 2020 and 2021 to maintain connectivity during global disruptions.
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Research World Platform
To facilitate the exchange of ideas, Esomar manages Research World, an online platform dedicated to non-commercial, original content. This resource focuses on practical issues and research methodologies that are directly relevant to the business and marketing sectors.
Historically, Research World existed as a bi-monthly magazine until 2019. During its print tenure, the publisher Wiley Online Library reported a worldwide circulation of nearly 20,000, with the primary readership based in Europe.
The Esomar Foundation
Beyond professional development, the organization operates the Esomar Foundation, its dedicated charity arm. The foundation focuses on three primary pillars of support:
- Assisting non-profit organizations through specialized research.
- Supporting market research education in developing countries and for students from disadvantaged socio-economic backgrounds.
- Providing direct financial assistance to researchers in need.
Professional Recognition and Awards
As a professional association, Esomar celebrates excellence through a variety of prestigious awards designed to recognize leaders and innovators in the insights industry.
Since 2021, the organization has published Insight250, an annual list that recognizes 250 of the most influential leaders in the global industry. Additionally, Esomar presents several yearly accolades, including the Young Esomar Society (YES!) Award, the Research Effectiveness Award, and the Esomar Partner Awards.
Key Facts
- Core Focus: Market, opinion, social research, and data analytics.
- Flagship Event: Annual congress (virtually held as "Insights Festival" in 2020-2021).
- Publication: Research World (transitioned from bi-monthly magazine to online platform in 2019).
- Philanthropy: The Esomar Foundation supports non-profits, students, and researchers in need.
- Major Recognition: Insight250 recognizes 250 global industry leaders annually.
| Category | Initiative | Description/Detail |
|---|---|---|
| Events | Annual Congress | Multi-day professional gathering; virtual in 2020-2021. |
| Knowledge | Research World | Online platform for non-commercial research content. |
| Charity | Esomar Foundation | Supports non-profits and education in developing regions. |
| Awards | Insight250 | Annual recognition of 250 global industry leaders. |
Frequently Asked Questions
What is the primary purpose of Esomar?
Esomar produces information and provides a professional framework for those working in market, opinion, and social research, as well as data analytics.
What is Research World?
Research World is an online platform that publishes original, non-commercial content regarding practical research issues relevant to business and marketing.
How does the Esomar Foundation help the community?
The foundation provides research help to non-profits, supports education for disadvantaged students and those in developing countries, and offers financial aid to researchers.
What is the Insight250 award?
Launched in 2021, Insight250 is a yearly award that recognizes 250 leading professionals in the global research and insights industry.
What other awards does Esomar present?
In addition to Insight250, Esomar presents the Young Esomar Society (YES!) Award, the Research Effectiveness Award, and the Esomar Partner Awards.