Zimmerman: Bridging the Gap Between Game Design and Fine Art
The intersection of play, technology, and education has been a lifelong pursuit for Zimmerman, a prolific game developer and educator. From pioneering early digital concepts to shaping the minds of future designers at world-renowned universities, Zimmerman has spent decades expanding the definition of what a "game" can be.
Key Facts
- Academic Influence: Taught at prestigious institutions including MIT, NYU, and the Rhode Island School of Design.
- Industry Contribution: Co-designed the 1996 game Gearheads and helped coin the term "engine" in the context of toy combinations.
- Artistic Innovation: Created large-scale performative games for venues like the Museum of Modern Art (MoMA).
- Educational Leadership: Serves as an Arts Professor at the NYU Game Center within the Tisch School of the Arts since 2010.
Academic Contributions and Teaching
Zimmerman has dedicated a significant portion of his career to pedagogy, sharing his expertise across a diverse array of academic institutions. His teaching portfolio includes tenures at the Massachusetts Institute of Technology (MIT), the University of Texas at Austin, Parsons School of Design, New York University, the Rhode Island School of Design, and the School of Visual Arts.
Since 2010, he has held a pivotal role as an Arts Professor at the NYU Game Center, located within the Tisch School of the Arts, where he continues to influence the next generation of game designers.

Professional Game Development
Zimmerman's early work in the industry is marked by innovation. In 1996, he collaborated with Frank Lantz at R/GA Interactive to co-design Gearheads. During the development of this title, the duo coined the term engine to describe specific combinations of toys, a conceptual precursor to how the term is used in modern software development.
His venture into online gaming began with SiSSYFiGHT 2000, a collaborative project with Word.com. Additionally, Zimmerman's entrepreneurial efforts led to the creation of Gamelab, which was acquired by the game development company Arkadium in 2009. Following the acquisition, Zimmerman remained with the company as the workshop director.
Performative Games and Public Art
Beyond traditional screens, Zimmerman has explored the boundaries of physical space. Since 2009, in collaboration with architect Nathalie Pozzi, he has developed a series of performative games—interactive experiences designed for art galleries and public environments.
These installations include Sixteen Tons, Cross My Heart + Hope to Die, and Interference. Notably, his work Starry Heavens was exhibited at the New York Museum of Modern Art (MoMA), and Waiting Rooms was showcased at the Rubin Museum of Art.
| Category | Project/Institution | Key Detail |
|---|---|---|
| Education | NYU Game Center | Arts Professor since 2010 |
| Game Design | Gearheads (1996) | Co-designed with Frank Lantz |
| Art Installations | Starry Heavens | Exhibited at MoMA |
| Business | Gamelab | Acquired by Arkadium in 2009 |
| Online Gaming | SiSSYFiGHT 2000 | Collaboration with Word.com |
Other Creative Ventures
Zimmerman's creativity extends into various media and community leadership. He served as a director for the RE:PLAY series, a multidisciplinary initiative featuring a conference, an exhibition, and a book focused on gaming. His foray into cinema includes co-writing the screenplay for the 2009 short film Play.
Furthermore, his contributions to the arts were recognized early in his career when he served as an Honorary Fellow at Eyebeam from 1997 to 1999.
Frequently Asked Questions
Where does Zimmerman currently teach?
Zimmerman has been an Arts Professor at the NYU Game Center, part of the Tisch School of the Arts, since 2010.
What is the significance of the game Gearheads?
Co-designed in 1996 with Frank Lantz, Gearheads is notable because the developers coined the term "engine" to refer to combinations of toys during its creation.
What are performative games?
Performative games are large-scale interactive experiences designed for public spaces and art galleries, such as those Zimmerman created for MoMA and the Rubin Museum of Art.
Which company acquired Gamelab?
Gamelab was acquired by the game development company Arkadium in 2009, after which Zimmerman continued as the company's workshop director.
Has Zimmerman worked in film?
Yes, he is a co-writer of the screenplay for a short film titled Play, released in 2009.