The NPD Group

2 articles

Circana History: From IRI to a Global Market Intelligence Leader

Circana History: From IRI to a Global Market Intelligence Leader The landscape of modern consumer insights was fundamentally shaped by the evolution of Information Resources, Incorporated...

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PC Data: The History of a Market Research Pioneer

PC Data: The History of a Market Research Pioneer In the rapidly evolving landscape of the 1990s technology boom, accurate data was the primary currency for businesses. PC Data emerged as...

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