WQNO New Orleans: The Evolution of 690 kHz from Top 40 to Catholic Radio
Operating on the 690 kHz frequency, WQNO is a prominent radio station serving the New Orleans metropolitan area. Currently owned by Catholic Community Radio, Inc., the station serves as a spiritual hub for the region, broadcasting Roman Catholic programming. While it is now known for its religious mission, the frequency at 690 kHz carries a rich legacy, having once been one of the most influential music powerhouses in the American South.
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Key Facts
- Current Branding: Catholic Community Radio
- Frequency: 690 kHz
- Ownership: Catholic Community Radio, Inc.
- Power: 9,100 watts (daytime) / 2,100 watts (nighttime)
- Primary Content: Roman Catholic programming from EWTN, Ave Maria, and Catholic Answers
- Historical Significance: Former home of the legendary "Mighty 690" WTIX
Technical Specifications
WQNO is licensed by the Federal Communications Commission (FCC) under Facility ID 74090. As a Class B station, it utilizes a power output of 9,100 watts during the day and 2,100 watts at night to cover the New Orleans area. Its transmitter is located at coordinates 29°57′48.7″N 89°57′31.2″W.
| Feature | Detail |
|---|---|
| Call Sign | WQNO |
| Frequency | 690 kHz |
| Format | Religious (Catholic) |
| Daytime Power | 9,100 Watts |
| Nighttime Power | 2,100 Watts |
| First Air Date | September 10, 1953 |
The Legacy of "The Mighty 690" (WTIX)
Long before its current religious format, the station operated under the call sign WTIX. During the 1960s and 1970s, WTIX was a Top 40 powerhouse. In 1954, under the direction of William L. "Bud" Armstrong—who later became a U.S. Senator from Colorado—WTIX became the first radio station to air a Top 40 radio show.
Known to generations of listeners as "Fun-Lovin' WTIX, The Mighty 690!", the station featured a roster of famed disc jockeys including The Real Robert Mitchell, Buzz Bennett, and Bob Walker. Its signature jingle, "WTIX, We Love You," became a staple of the New Orleans cultural landscape.
Transition to Talk and Oldies
As FM radio gained popularity, WTIX evolved. In the 1980s, it shifted from a current-based Top 40 format to an adult contemporary and eventually a gold-based oldies format. By 1988, the station transitioned into a hybrid Talk/Oldies format, eventually becoming an all-talk station. Notable hosts included Keith Rush and Rush Limbaugh, who found his first New Orleans home on this frequency.
From WIST to WQNO
In 2005, the station changed its call letters to WIST. This period was marked by significant challenges, as the station's facilities were severely damaged by Hurricane Katrina in late August 2005. Following the disaster, WIST experimented with various formats, including "America's Greatest Music" in 2009 and later Fox Sports Radio, serving as the flagship for Tulane athletics play-by-play.
The most recent chapter began on December 8, 2012, when the station was sold to Catholic Community Radio, Inc. On December 19, 2012, the call letters were changed to WQNO. The call sign is a tribute to the "Queen of New Orleans," Our Lady of Prompt Succor.
Current Programming
Today, WQNO focuses on Roman Catholic content. While it broadcasts national programming from EWTN, Ave Maria, and Catholic Answers, it maintains a strong local presence. Local offerings include:
- Wake Up Louisiana: A regional morning program.
- Live Mass: Broadcasts from the St. Louis Cathedral.
- Around the Table: A show focusing on food and restaurants.
- Local Culture: Various programs highlighting South Louisiana Catholic culture and apologetics.
Frequently Asked Questions
What is the current format of WQNO?
WQNO currently broadcasts Roman Catholic religious programming, featuring a mix of national content from EWTN and local shows focused on South Louisiana Catholic culture.
What was the station known as before WQNO?
The station previously operated as WIST (2005–2012) and, most famously, as WTIX (1953–2005).
Why is WTIX historically significant?
WTIX is recognized as the first radio station to air a Top 40 radio show in 1954, helping to pioneer a format that dominated music radio for decades.
How did Hurricane Katrina affect the station?
In August 2005, the station's facilities (then WTIX) were severely damaged by the hurricane, leading to a period of recovery and subsequent changes in call signs and ownership.
What does the call sign WQNO represent?
The call sign refers to the "Queen of New Orleans," specifically Our Lady of Prompt Succor.