The Rise and Fall of VeloNews: A Legacy of American Cycling Journalism
For nearly five decades, VeloNews stood as a cornerstone of cycling culture in the United States. From its humble beginnings as a regional newsletter to its status as a premier weekly sports magazine, the publication provided essential coverage for enthusiasts and professionals alike. However, recent shifts in the media landscape and corporate strategy have brought a definitive end to its long-running digital presence.
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The Origins of a Cycling Icon
The story of VeloNews began in March 1972. Originally founded by Barbara and Robert George, the publication first hit the stands under the name Northeast Cycling News. As the sport of cycling grew in popularity across the United States, the magazine evolved, eventually rebranding to VeloNews and establishing its headquarters in Boulder, Colorado.
Throughout its history, the magazine maintained a significant influence on the cycling community. At its peak, it boasted a circulation of 70,000 and was published weekly, serving as a primary source of news, technical insights, and race coverage. Under the leadership of various editors, including Editor-in-Chief Fred Dreier and former editor John Wilcockson, the publication became a staple for anyone following the road cycling circuit.
Key Facts
- Founded: March 1972 (originally as Northeast Cycling News)
- Founders: Barbara and Robert George
- Headquarters: Boulder, Colorado, USA
- Peak Circulation: 70,000
- Original Frequency: Weekly
- ISSN: 0161-1798
Corporate Shifts and the NFT Pivot
The landscape for VeloNews changed significantly in early 2021. After 50 years of independent leadership, the magazine was acquired by Outside Inc.. This acquisition was part of a broader expansion strategy; shortly after purchasing VeloNews, Outside Inc. also acquired Cycling Tips, another major U.S. road cycling publication, in July 2021.
However, the direction of the company took an unexpected turn under CEO Robin Thurston. In April 2022, Thurston announced a strategic pivot, stating that the future of Outside Inc. would lie in NFTs (Non-Fungible Tokens)—digital assets that represent ownership of a unique item using blockchain technology. This move coincided with a period of extreme volatility in the digital asset market.
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Economic Challenges and the End of an Era
The NFT marketplace experienced a significant crash within six months of the company's pivot. This downturn, combined with broader "economic headwinds" affecting the media and technology sectors, led to internal restructuring. In November 2022, the company announced layoffs, with Thurston noting that while the business fundamentals remained sound, the external economic environment had intensified.
The decline culminated on June 1, 2023, when VeloNews.com quietly closed. The website's URL ceased to direct users to a dedicated VeloNews homepage, marking the end of a digital era for one of the most respected names in cycling journalism.
VeloNews Publication Profile
| Category | Details |
|---|---|
| Founder(s) | Barbara and Robert George |
| Founded Year | 1972 |
| Primary Location | Boulder, Colorado, USA |
| Parent Company | Outside Inc. (acquired 2021) |
| Language | English |
| Status | Website closed June 2023 |
Frequently Asked Questions
Who founded VeloNews?
VeloNews was founded by Barbara and Robert George in March 1972.
What was the original name of the publication?
The magazine was originally published as Northeast Cycling News.
When was VeloNews acquired by Outside Inc.?
VeloNews was purchased by Outside Inc. in early 2021.
Why did VeloNews.com close?
The closure followed a period of economic headwinds in the media and technology sectors, as well as a failed strategic pivot toward NFTs by the parent company, Outside Inc.
Where was VeloNews based?
The publication was headquartered in Boulder, Colorado, United States.