Statista: The Global Leader in Data Gathering and Visualization
In an era where data drives decision-making, Statista has emerged as a premier German online platform specializing in the gathering and visualization of complex data. Founded in 2007 and headquartered in Hamburg, the company transforms raw information into accessible charts and tables, serving as a critical resource for those who need reliable statistics at their fingertips.
The platform operates by aggregating publicly available third-party data while simultaneously producing exclusive insights through its own internal team of analysts and surveys. This dual approach ensures a comprehensive breadth of information across a vast array of global topics.
[ไม่มีภาพประกอบ]Key Facts
- Founded: 2007 in Hamburg, Germany.
- Ownership: Subsidiary of Ströer (which holds an 81.3% stake since 2015).
- Scale: Over 1,000,000 statistics covering 80,000+ topics.
- Reach: 31 million monthly accesses (as of December 2022) and 4 million+ registered users.
- Revenue: Approximately 167 million euros in 2024.
- Workforce: 1,450 employees as of 2025.
Comprehensive Data Coverage and Services
Statista provides a massive repository of information, claiming coverage of approximately 170 different industries. Its content is sourced from more than 22,500 sources across 150 countries, making it a truly global intelligence hub.
Target Audience and Content Types
The platform is primarily designed for business customers, lecturers, and researchers. The data provided focuses on several key areas:
- Advertising and marketing trends.
- Consumer buying behavior.
- Detailed reports on politics, society, and specific economic sectors.
- Country-specific economic data.
Strategic Partnerships
To maintain high standards of accuracy, Statista collaborates with prestigious data partners. These include governmental and academic institutions such as the Federal Statistical Office, the OECD (Organisation for Economic Co-operation and Development), the Allensbach Institute for Public Opinion Research, and the German Institute for Economic Research. Additionally, the platform partners with renowned publications like Fortune and the Financial Times.
Corporate Evolution and Recognition
Since its inception, Statista has received significant industry acclaim. In 2010, it was recognized as a winner in the "Landmarks in the Land of Ideas 2010" category by the "Deutschland – Land der Ideen" initiative and was awarded the "European Red Herring Prize."
The company continues to expand its utility. In 2020, Statista announced plans to introduce a specialized database of companies, aiming to provide deeper business intelligence and compete with other high-level financial data providers.
Below is a summary of the company's core operational details:
| Attribute | Details |
|---|---|
| CEO | Marc Berg |
| Parent Company | Ströer |
| Industry | Database / Business Intelligence |
| Global Reach | 150+ Countries |
| Content Volume | 1M+ Statistics / 80K+ Topics |
Transition to English-Only Content
In a strategic move to optimize quality and user experience, Statista announced in November 2025 the closure of its dedicated French-language platform. The company is consolidating its content into a single language: English.
While French-language content has been archived, users can still access this information via the global statista.com platform. To assist French-speaking users, Statista has integrated a Research AI tool that allows users to perform queries in French while accessing the English-language database.
Frequently Asked Questions
What is Statista?
Statista is a German-based online platform that specializes in gathering, analyzing, and visualizing data. It provides statistics, reports, and survey results across hundreds of industries for businesses, academics, and researchers.
Who owns Statista?
Statista is a subsidiary of Ströer Media, which has held an 81.3% stake in the company since 2015.
Where does Statista get its data?
The platform uses a combination of publicly available third-party data and exclusive data collected through its own surveys and analysis. It partners with organizations like the OECD, the Federal Statistical Office, and the Financial Times.
Can I still access Statista in French?
Statista closed its dedicated French platform in November 2025 to consolidate content into English. However, French-speaking users can use the global platform and a specialized Research AI tool to conduct queries in French.
How many statistics does the platform offer?
Statista offers more than 1,000,000 statistics covering over 80,000 topics from more than 22,500 sources worldwide.