Southaven Demographics: Population Growth and Community Trends
Southaven has experienced a period of significant expansion over the last several decades, evolving from a small community into a bustling city. By analyzing census data and community surveys, we can see a clear trajectory of rapid population growth, shifting ethnic diversity, and evolving economic indicators that define the city's current landscape.
Key Facts
- Current Population: 54,648 (2020 Census) with an estimated 57,819 by 2025.
- Median Household Income: $78,483.
- Education: 92.9% of residents hold a high school diploma; 28.8% hold a bachelor's degree or higher.
- Housing: Average home price was $274,141 as of March 31, 2026 (via Zillow).
- Employment: Estimated employment rate of 65.0%.
- Median Age: 36.2 years.
Population Growth and Trends
Since 1970, Southaven has seen its population surge. Starting at 8,931 residents, the city grew aggressively through the 1980s and 2000s. The most notable jump occurred between 2000 and 2010, where the population increased by 69%, rising from 28,977 to 48,982.
By the 2020 Census, the population reached 54,648, and projections suggest this growth will continue, reaching an estimated 57,819 by 2025.
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Community Composition and Diversity
The racial and ethnic makeup of Southaven has shifted considerably over the last thirty years. In 1990, the city was 92.47% non-Hispanic White. By 2020, this figure shifted to 53.37%, while the non-Hispanic Black or African American population grew from 2.40% in 1990 to 33.88% in 2020.
Other demographic shifts include a steady increase in the Hispanic or Latino population, which grew from 0.58% in 1990 to 6.12% in 2020. Asian residents also saw an increase, representing 2.41% of the population by 2020.
Language and Age
English remains the dominant language, spoken by 94.9% of the population. Other reported languages include Spanish (3.7%), Asian and Pacific Islander languages (0.8%), and Indo-European languages (0.2%). The community maintains a relatively young profile with a median age of 36.2 years.
Economic and Housing Indicators
Economically, Southaven shows a strong median household income of $78,483. However, economic disparity exists, with approximately 12.6% of the population living at or below the poverty line.
The housing market is characterized by a density of 558.04 units per square mile. As of the 2024 American Community Survey, there are 21,251 estimated households with an average of 2.63 persons per household. Recent real estate data from Zillow indicates an average home price of $274,141 as of March 31, 2026.
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Demographic Summary Table
| Year | Population | Growth % | Median Income / Home Price |
|---|---|---|---|
| 1970 | 8,931 | — | N/A |
| 1990 | 18,705 | 16.4% | $46,691 (Median HH Income - 2000) |
| 2010 | 48,982 | 69.0% | N/A |
| 2020 | 54,648 | 11.6% | $78,483 (Median HH Income - 2024) |
| 2025 (est.) | 57,819 | 5.8% | $274,141 (Avg Home Price - 2026) |
Frequently Asked Questions
What is the current population of Southaven?
According to the 2020 Census, the population was 54,648, with estimates projecting a growth to 57,819 by 2025.
What is the average household income in Southaven?
As of the 2024 American Community Survey, the median household income in Southaven is $78,483.
How diverse is the population of Southaven?
The city has become increasingly diverse. As of 2020, the population is 54.40% White, 34.02% African American, 6.12% Hispanic or Latino, and 2.42% Asian.
What are the education levels of Southaven residents?
The city has a high rate of basic education, with 92.9% of residents holding a high school diploma and 28.8% possessing a bachelor's degree or higher.
What is the average home price in Southaven?
Based on Zillow data as of March 31, 2026, the average price of a home in Southaven is $274,141.