Ordentlig Radio: Celebrating Norwegian Music via Internet Broadcasting
In the landscape of modern broadcasting, Ordentlig Radio (translated as "Genuine Radio") stands as a dedicated digital sanctuary for the sounds of Norway. Launched officially in 2012, this Internet-only station provides a platform exclusively for Norwegian music, ensuring that the nation's rich musical heritage and contemporary talent reach a wide audience.
The Origins and Evolution of Ordentlig Radio
The journey to the airwaves was not without its challenges. The station's founders initially sought a land-based broadcasting license for the Oslo and Greater Oslo Region. However, after facing two rejections in 2007 and 2008, the team pivoted their strategy. Following the folding of the original company in 2009, the vision was reimagined as a digital-first entity.
The initiative was driven by recording artist Øystein Sunde and radio industry veteran Tor Andersen, formerly of Radio P4. The ownership structure reflected a collaborative effort among artists and professionals: Sunde's family company and Andersen's company each held 21.8% of the shares, while artist Jonas Fjeld held a 2.73% stake.
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Programming and Musical Philosophy
Operating from its headquarters at Flytårnet på Fornebu, located just outside Oslo, Ordentlig Radio broadcasts 24 hours a day. The station distinguishes itself by focusing on artists who may not receive significant airtime on larger networks, such as the state-owned NRK Radio.
The station's programming is strategically divided to suit the listener's day: popular Norwegian music dominates the daytime slots, while specialized programming is aired during the night. To support this mission, the station launched with an extensive music archive containing 12,000 songs.
Beyond its founders, the project has seen involvement from other renowned Norwegian recording artists, including Hanne Krogh and Halvdan Sivertsen.
Key Facts
- Launch Year: 2012
- Format: 100% Norwegian music
- Broadcast Method: Internet-only (Webcast)
- Headquarters: Flytårnet på Fornebu, outside Oslo
- Initial Archive: 12,000 songs
- Primary Goal: Providing airtime to artists overlooked by larger stations
Station Overview
| Feature | Details |
|---|---|
| Language | Norwegian |
| Broadcast Area | Norway (Global via Web) |
| Official Website | oradio.no |
| Key Figures | Øystein Sunde, Tor Andersen, Jonas Fjeld |
Frequently Asked Questions
What does "Ordentlig Radio" mean in English?
Ordentlig Radio translates to "Genuine Radio" in English.
Why is Ordentlig Radio an internet-only station?
The station transitioned to an internet-only format after its applications for land-based broadcasting licenses in the Oslo and Greater Oslo Region were rejected in 2007 and 2008.
What kind of music is played on the station?
The station exclusively plays Norwegian music, featuring a mix of popular tracks during the day and special programming at night.
Who are the primary founders of the station?
The station was initiated by recording artist Øystein Sunde and radio veteran Tor Andersen.
How does Ordentlig Radio differ from NRK Radio?
Unlike larger broadcasters like NRK Radio, Ordentlig Radio specifically focuses on presenting artists who typically do not receive airtime on major networks.