Myx: The Multicultural Music and Entertainment Network
Myx is a prominent American pay TV channel designed to serve a multicultural audience. Based in Daly City, California, with additional operations in Redwood City, the network serves as a vital cultural touchstone for Filipino-American communities and beyond. As a sister network to the influential Myx music channel in the Philippines, it provides a unique blend of music, lifestyle, and entertainment content tailored for a globalized audience.
Key Facts
- Launched: Originally as myxTV on February 28, 2007; rebranded as Myx on November 5, 2020.
- Ownership: Owned by ABS-CBN Corporation.
- Headquarters: Daly City, California.
- Core Content: Music, lifestyle, and original reality programming.
- Platforms: Cable, radio (MyxRadio), and digital services including Spotify and Apple iTunes.
Evolution and History
The network's journey began when ABS-CBN Global launched myxTV on DirecTV in early 2007. While it shares a brand connection with myxPH in the Philippines, the American entity is programmed and operated independently to meet the specific needs of its domestic audience.
Over the years, the network has undergone significant transformations. In 2011, it updated its visual identity and programming direction. By 2013, it expanded into the digital space with a video on demand app for Roku and Samsung Smart TVs. A major rebranding occurred on November 5, 2020, when the network transitioned from myxTV to the global Myx brand, focusing on spotlighting the next generation of Filipino-American talent across premium cable, radio, and digital platforms.
Diverse Programming and Original Content
Myx offers a wide array of programming that bridges Asian and American cultures. The network features acquired international hits, such as the Japanese game show Unbeatable Banzuke, the K-pop variety show Music Bank, and the musical drama The Kitchen Musical. It also caters to animation fans with classic series like Voltron.
Original Reality and Competition Series
Starting in 2014, the network began producing its own original content to better represent the Asian American experience. Notable productions include:
- I'm Asian American and...: The network's first original reality series.
- Call to Cosplay: The first cosplay competition show in the United States.
- Bagged and Eat Your Words: Original series focused on lifestyle and food.
- Mother vs Matchmaker: A dating reality series featuring celebrity matchmaker Carmelia Ray.
- My Motto: A digital profile series highlighting influential Asian American talent, such as costume designer Yaya Han and dancer Hokuto Konishi.
K-Pop and Specialized Blocks
Myx has been a pioneer in bringing Asian pop culture to U.S. audiences. In 2015, it became the first U.S. cable network to air the live K-pop music countdown show Inkigayo. Additionally, the network introduced Shiver and Shake, a dedicated block for Asian horror movies.
Media Presence and Events
Beyond traditional television, Myx has expanded into radio and live events. MyxRadio launched in November 2019 on Dash Radio and expanded to global podcast platforms like Spotify, iHeartRadio, and Apple iTunes in early 2020. The network also produces large-scale live events, such as the award-winning Myx Mash, which featured performers like Bruno Mars and T-Pain, and K-pop TaKeover, the first K-pop dance convention in the United States.
Summary of Network Profile
| Category | Details |
|---|---|
| Owner | ABS-CBN Corporation |
| Primary Language | English |
| Format | 480i (SDTV) |
| Sister Channels | Myx (Philippines), MyxRadio, TFC |
| Digital Availability | iWant, TFC IPTV, Roku, Samsung Smart TV |
Frequently Asked Questions
Is Myx the same as the music channel in the Philippines?
Myx in the United States is a sister network to the Myx channel in the Philippines, but it is programmed and operated independently to target a multicultural audience.
What kind of content does Myx broadcast?
The network broadcasts a mix of music, lifestyle, and reality programming, including K-pop shows, Asian horror movies, and original series highlighting Asian American talent.
Where can I listen to MyxRadio?
MyxRadio is available on Dash Radio and as a global podcast on platforms such as Spotify, iHeartRadio, and Apple iTunes.
Has Myx produced any award-winning content?
Yes, Myx has received several recognitions, including Outstanding Multicultural Marketing for Myx Mash at the 2011 CableFAXIES Awards and a Bronze at the 2012 Telly Awards.
What was the significance of 'Call to Cosplay'?
'Call to Cosplay' was a significant production as it was the first-ever cosplay competition show aired in the United States.