Eltres TV: A Pillar of Broadcasting in Rosario, Santa Fe
Eltres TV (call sign LT 83 TV) is a prominent private, over-the-air television station based in Rosario, Santa Fe, Argentina. Serving as the commercial representative for the national network El Trece in the region, the station blends high-profile national content with dedicated local reporting. It stands as the flagship property of the local media conglomerate Grupo Televisión Litoral, which also operates Radio 2 (1230 kHz AM) and Plus FM (93.1 MHz FM).
Key Facts
- Founded: June 20, 1965.
- Ownership: Televisión Litoral, S.A.
- Affiliation: El Trece (Artear).
- Technical Reach: 30 kW transmitter with four translators covering the province.
- Channels: Analog channel 3 (VHF) and digital channel 32 (UHF).
- Licensing: Regulated by ENACOM.
Historical Evolution
The journey of LT 83 TV began when it received its federal license in August 1964, officially signing on the air on June 20, 1965. During the 1960s and early 1970s, the station relocated its studios multiple times to keep pace with the rapidly increasing demand for television services in the Santa Fe region.
A major technological milestone occurred on May 1, 1980, when the station transitioned to color broadcasting using the PAL-N system (the technical standard used across Argentina at the time). This transition was celebrated with a military parade broadcast on June 20, 1980.
Throughout its history, the station has documented pivotal events, including the matches held in Rosario during the 1978 FIFA World Cup and the 1987 visit of Pope John Paul II to the city.
The station has faced physical challenges, including two tower collapses, the second of which occurred in 2007 and caused significant damage to the studios. In terms of branding, the station operated as Canal 3 Rosario from 1965 to 2011, before rebranding as El Tres in 2011, and eventually Eltres TV.
A significant change in ownership took place in 2015 following the death of Alberto Casiano Gollán. A 55% stake in the license holder, Televisión Litoral, was sold to local businessmen linked to the Fundación Libertad group for approximately US$13 million.
Programming and Content
As an affiliate of Artear's El Trece, Eltres TV primarily broadcasts national programming. However, it maintains a strong commitment to local production, particularly in news and community-focused shows.
The station's local news coverage focuses heavily on the Rosario metropolitan area. While the station uses repeaters to reach other parts of the province, its editorial focus remains centered on the city of Rosario. Notable local programs include:
- Antes de salir: A morning show.
- De 12 a 14: A midday program.
- Actualidad 3: A local evening news program.
- División Telenoticiosa: A midnight news broadcast.
In the local market, Eltres TV's primary competitor is Telefe Rosario.
Station Overview
| Feature | Details |
|---|---|
| Call Sign | LT 83 TV |
| Analog Channel | 3 (VHF) |
| Digital Channel | 32 (UHF) |
| Transmitter Power | 30 kW |
| Owner | Televisión Litoral, S.A. |
| Sister Stations | elseis TV, elocho TV, elnueve TV, elonce TV |
Frequently Asked Questions
When did Eltres TV start broadcasting?
The station officially signed on the air on June 20, 1965, after receiving its federal license in August 1964.
What is the relationship between Eltres TV and El Trece?
Eltres TV serves as the commercial representative and affiliate of the national network El Trece (owned by Artear) in the Rosario area.
Who owns Eltres TV?
The station is owned by Televisión Litoral, S.A., which is part of the Grupo Televisión Litoral.
What technical system did the station use for its color transition?
Eltres TV began broadcasting in color on May 1, 1980, utilizing the PAL-N system.
What local programs are produced by the station?
The station produces several local shows, including Antes de salir, De 12 a 14, Actualidad 3, and División Telenoticiosa.