Dods Parliamentary Communications and its Media Subsidiaries
In the heart of Westminster, specialized communication is essential for the functioning of government. Dods Parliamentary Communications Ltd serves as a pivotal hub for this information, managing a diverse portfolio of publications and digital platforms designed specifically for political figures and policymakers.
Core Publications and Legacy
The company maintains a strong presence in the legislative sphere through several key titles. One of its most enduring contributions is the Dod's Parliamentary Companion, a comprehensive resource that has been in publication since 1832.
Beyond the annual companion, the subsidiary produces The House Magazine, a fortnightly publication tailored for Members of Parliament (MPs) and peers in Westminster. Additionally, it publishes The Parliament Magazine, which is specifically aimed at Members of the European Parliament.
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Strategic Acquisitions and Digital Growth
To expand its reach and modernize its delivery, the company has aggressively acquired established political media brands over the last decade.
The Shift to Digital
In 2011, the company entered the digital space by purchasing the PoliticsHome website from Lord Ashcroft for £2 million. Founded in 2008 as a sister site to ConservativeHome and previously edited by Paul Waugh, PoliticsHome provided a significant boost to the company's online visibility.
Expanding Media Holdings
The company continued its expansion in 2012 with two notable acquisitions:
- Biteback Media Ltd: The publisher of Total Politics was acquired for £795,000 in cash.
- Holyrood Communications: The publisher of Holyrood was acquired for £416,806 in cash, with an additional £250,000 contingent upon meeting specific profit targets.
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Current Market Reach
The synergy between traditional print and digital platforms has resulted in substantial audience growth. As of March 2022, the combined online readership for PoliticsHome and The House Magazine reached one million monthly readers.
Key Facts
- Oldest Publication: Dod's Parliamentary Companion, starting in 1832.
- Digital Reach: One million combined monthly online readers for PoliticsHome and The House Magazine (as of March 2022).
- Major Acquisitions: PoliticsHome (£2m), Biteback Media (£795k), and Holyrood Communications (approx. £416k - £666k).
- Target Audience: MPs, peers, and Members of the European Parliament.
| Entity/Publication | Type | Acquisition Cost / Detail |
|---|---|---|
| Dod's Parliamentary Companion | Annual Publication | Published since 1832 |
| PoliticsHome | Website | £2,000,000 (2011) |
| Biteback Media Ltd | Publisher (Total Politics) | £795,000 (2012) |
| Holyrood Communications | Publisher (Holyrood) | £416,806 + £250,000 target bonus (2012) |
Frequently Asked Questions
When did the Dod's Parliamentary Companion begin publication?
The Dod's Parliamentary Companion has been published since 1832.
Who is the target audience for The House Magazine?
The House Magazine is a fortnightly publication specifically for peers and MPs in Westminster.
How much was paid for the acquisition of PoliticsHome?
The company purchased PoliticsHome from Lord Ashcroft for £2 million in 2011.
What is the combined online reach of the company's main digital assets?
As of March 2022, PoliticsHome and The House Magazine had a combined total of one million monthly online readers.
Which publications are managed under Biteback Media and Holyrood Communications?
Biteback Media is the publisher of Total Politics, and Holyrood Communications is the publisher of Holyrood.