A.J. & Big Justice: From Costco Vlogs to AEW Wrestling Stars
In the fast-paced world of social media, few rises to fame have been as unexpected and wholesome as that of A.J. & Big Justice. Known widely to their millions of followers as the "Costco Guys," this father-and-son duo has transitioned from viral warehouse shopping videos to becoming recognized figures in the professional wrestling industry.
Based in Boca Raton, Florida, Andrew "A.J." Befumo Jr. and his son, Eric Justice Befumo (better known as Big Justice), have built a massive digital presence by sharing their energetic personalities and unique product reviews. What started as simple family vlogging has evolved into a multi-platform brand spanning TikTok, YouTube, and even professional wrestling rings.
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Key Facts
- Duo Name: A.J. & Big Justice (also known as the Costco Guys).
- Primary Platform: TikTok, with over 3 million followers.
- Signature Catchphrases: "Boom" (positive rating) and "Doom" (negative rating).
- Musical Release: The hip hop single "We Bring the Boom."
- Professional Affiliation: Signed to All Elite Wrestling (AEW).
- Core Content: Product reviews and vlogs filmed at Costco warehouse stores.
The Rise of the Costco Guys
The journey began in late 2023 when A.J. Befumo, a former independent professional wrestler, started creating content on TikTok. Originally appearing as a character named "Mortgage Muscles" to discuss the housing market, A.J. soon began including his son, Eric, in his videos at the boy's request. Their first collaborative video, featuring Eric introducing A.J. eating a hamburger, set the stage for their future success.
The duo's true breakthrough occurred in January 2024 with a viral video of them shopping for meatballs at Costco. By March 2024, they officially embraced the moniker "Costco Guys." Their content format became highly recognizable: they visit the warehouse store to rate various products, awarding them a "boom" if they are excellent or a "doom" if they fall short. By July 2024, their videos had amassed over 47 million views.
Expanding the Brand
As their popularity surged, the duo expanded their reach beyond TikTok. In May 2024, they signed with the talent management company Night, allowing them to become full-time content creators. Their circle of collaborators grew to include family members Erika and Ashley, as well as fellow social media personality Christian Joseph, known as The Rizzler.
Their influence even reached the music industry. In July 2024, they released the hip hop single "We Bring the Boom," a track inspired by their viral catchphrases. The song's success led to several remixes, including a collaboration with The Rizzler.
Professional Wrestling Career in AEW
A.J. Befumo's roots in professional wrestling, dating back to his time as "the American Powerchild" in the 1990s, came full circle when he signed with All Elite Wrestling (AEW). In October 2024, he announced a match against Q.T. Marshall for the AEW Full Gear pay-per-view, with Big Justice appearing in his corner.
Despite a temporary setback involving a broken foot, A.J. returned to the ring at the AEW Revolution event in March 2025. He teamed with Orange Cassidy and Mark Briscoe to secure a victory against Johnny TV and the MxM Collection. Following this success, A.J., Big Justice, and The Rizzler officially signed AEW contracts.
Major Wrestling Milestones
The duo has become a recurring presence in AEW programming. Notable appearances include:
- All In: Texas (July 2025): A.J. competed in an eight-man tag team match alongside The Conglomeration.
- Boom & Doom Tag Team: A.J. and Q.T. Marshall formed a team dubbed "Boom & Doom" to feud with the Don Callis Family.
- Full Gear (November 2025): A.J. and Marshall faced Trent Beretta and Rocky Romero at the Prudential Center.
Summary of A.J. & Big Justice
| Category | Details |
|---|---|
| Members | Andrew "A.J." Befumo Jr. & Eric "Big Justice" Befumo |
| Origin | Colts Neck Township, New Jersey |
| Current Residence | Boca Raton, Florida |
| Primary Occupation | Social Media Personalities & Professional Wrestlers |
| Notable Media | "We Bring the Boom" (Single) |
Frequently Asked Questions
What does "Boom" and "Doom" mean?
These are the signature rating terms used by the Costco Guys. A "boom" signifies that a product is excellent, while a "doom" indicates a product is disappointing.
Who is The Rizzler?
The Rizzler, whose real name is Christian Joseph, is a child social media personality who frequently collaborates with A.J. and Big Justice in their videos and wrestling appearances.
Has A.J. Befumo wrestled before social media fame?
Yes. A.J. worked as a professional wrestler for independent promotions in New Jersey throughout the 1990s and until 2005, performing under the name "the American Powerchild."
Where can I find the Costco Guys?
They are most active on TikTok, where they have millions of followers, as well as on YouTube, Snapchat, and Cameo.
Are they actually signed to AEW?
Yes, A.J., Big Justice, and The Rizzler have all been confirmed as being under contract with All Elite Wrestling (AEW).